How Johnny Little generated 17 new website leads and $23,000 in sales in only 30 days.


Johnny had a problem

Johnny Little owns a local fence company in Rincon, GA named All In One Fence. In the fencing business for over twenty years, Johnny had a problem. His local fence company website looked like every other local fencing company website and even worse, it was not generating new business.

Over the years, Johnny dabbled with Facebook ads but was never really sure if it was helping bring in new customers. He did manage to gain some 'likes' on his Facebook page, but never saw real results when it came to new local leads and sales.

As the years passed, his fencing website was showing its age more and more. As the online 'front door' of his fencing business, it was doing more harm than good.

Johnny felt it was time to regain his edge and take back his territory. He wanted to once again crush his competition and once again take his position as the #1 fence contractor in his area.

"My main objective was to target more customers and get more calls. I wanted to improve my Google presence."

Johnny Little

Owner, All In One Fence

Johnny joins Webstack

After connecting with Johnny and learning about his need to generate more phone calls and online leads, we started on the four steps below:

Brand Refresh

Our first step was to redesign a new logo for All In One Fence. In order to connect with new fencing customers we knew the new logo needed to feel fresh but also trustworthy.

Website Redesign

Our next step was a complete redesign of Johnny's old website. We created a new online presence that made it simple for customers to reach out for a free fencing estimate.

Google Updates

Next, we updated the Google listing for All In One Fence with the new brand logo as well as photos from completed fence projects from past customers.

Online Reviews

Finally, to help boost local search results and increase trust with potential fence customers, we started generating online reviews from Johnny's former customers.

An all new online presence.

A video walkthrough of the new All In One Fence design.

Johnny's results:

After the first 30 days...

More Online Reviews

12 new 5-Star Google reviews generated from Johnny's happy customers.

More Website Leads

17 local leads straight from Johnny's newly designed fencing website.

More Phone Calls

13 new customer phone calls from Google Search results.

More Sales

Johnny was able to close 6 new fence jobs for a 30 day total of $23,000.

Which company would you call?

Consumers read online reviews before deciding which company to contact. Recent statistics show that 88% of people trust online reviews as much as a personal recommendation.

Make sure they pick you.

"Our old fencing website was averaging 1 new lead per month. With Webstack we've been getting 4-5 new leads every week. This happened almost immediately. Best investment for my business."

Johnny Little

All In One Fence

Rincon, GA

How we did it:


Online Reviews

'Word of mouth' is the best form of advertising and the same holds true online.

We worked with Johnny to increase online leads and new customer phone calls by generating 5-star customer reviews on Google and Facebook.

By increasing the number and quality of Johnny's online reviews we dramatically improved his local search ranking and helped him establish a strong online reputation which then, generated new leads, phone calls and customers.

In the first 30 days, we helped Johnny generate 12 new 5-star Google reviews.

(And $23,000 in new sales)






93% of consumers say online reviews have an impact on their purchase decision.



88% of consumers now trust online reviews as much as personal recommendations.



68% of consumers are willing to pay up to 15% more for the same product or service if assured they’ll have a better experience.



50% of all searches on Google have 'local intent' meaning, consumers are looking for goods and services in their local area.


Everything's Included

Website + Brand Design

We'll work with you to update your brand design and create a fresh, hardworking website the engages visitors and instills trust.

New Local Leads Every Month

You'll get new local leads every month so you can crush your competition and focus on your business, not your website.

Website Hosting + Security

Handle negative customer feedback offline, keeping it from becoming a public 1 star review.

No Long Term Contracts

We'd never dream of locking our clients into a contract. If you're not seeing results, just let us know and we'll refund your remaining balance.

Review Generation

Boost your online reviews with automated emails and text messages to your customers.

Automatic Review Sharing

We'll share your top reviews on your social media channels so you can spend your weekends with your family, not Facebook.

Negative Feedback Alerts

We help you handle potential negative customer feedback offline, keeping it from becoming a public 1 star Google review.

Smart Review Reminders

We detect if your customers haven't left a review then automatically them send a reminder via email and text message.

Website Review Widget

Boost search engine rankings and sales by automatically publishing your best customer reviews to your website. (Google loves this!)

Our Team is Your Team

We have real people dedicated to the performance, upkeep and promotion of your local business website.

Unlimited Content Updates

Need something updated on your website? Just send us a request and we'll make the changes within 48 hours. No logins, no fuss, no stress.

New Design Every 24 months

Every website has about a 2 year shelf life. We update your design every 24 months (for free) to ensure your design is always fresh.

Maintenance + Upgrades

Web technology changes quickly. You don't need to worry about it. Our team performs all upgrades and maintenance automatically.

Technical Support

We take care of all the technical aspects of building, promoting and maintaining your website. You never have to think about it again.

Ready to crush your competition?

Join Johnny and start generating more calls and online leads from your local fence company website.

Most businesses lack the time and expertise to build a website that gets results. At Webstack, we provide hard-working websites that bring in local leads every month so you can crush your competition and focus on your business, not your website.

Are you making these mistakes?

Free PDF Report

We outline the 7 most common and easily avoided website mistakes made by local home service providers. Stop making the obvious mistakes and start crushing your competition.

7 Deadly Sins

Download our free guide outlining the 7 biggest website mistakes you might be making.